As companies become more comfortable and innovative with interactive outdoor advertising, we’ve come to see some pretty brilliant experiments. Recently I posted about the eco-friendly Coca-Cola billboard in Manila and the San Diego-based Newcastle beer billboard, although the latter is decidedly analog it certainly interacted with the passersby. Below you’ll find a few additional brilliant interactive outdoor advertisements that transcend many of the traditional marketing disciplines such as display, experiential, and obviously social. Enjoy.
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