There is definitely something ironic about the term “fantasy sports” that enthusiasts do not freely want to admit when they’re in the passionate frenzy that surrounds a given sports season. Ironic or not, the business of fantasy sports is big and booming.
Based on data aggregated from a variety of sources, the infographic above is a treasure trove of information about the fantasy sports industry. At over $800 million per year (or approximately $467.60 per player), the fantasy sports industry has grown to 32 million players annually – up 60% from 2007.
The real value of this market isn’t simply what players spend to participate in the games online (Yahoo! has 14.9 million unique users – the largest network by far), it is the fact that they represent a fairly affluent segment ($60,000 to $100,000 annual income on average) and that they have a clearly defined consumption pattern for non-essential soft goods (i.e., beer/alcohol, fast food, soft drinks, etc.) that should make marketers drool.
For the employers out there, don’t worry about the productivity hit that you’re taking during major fantasy seasons. A study of U.S. human resources professionals found that 70% of respondents rated the impact of fantasy sports on workplace productivity a “4 or lower” out of 10.