It is no secret that Google has been working on augmented reality (AR) applications for some time now. In fact, back in December Google hinted that the secretive Google X Labs team was working on a project to develop a wearable AR device. Earlier this week Google once again made headlines by releasing a video (below) showing how their “Google Glass” project could work from the user’s perspective. Google co-founder Sergey Brinn was spotted in public (above) sporting a pair of the prototype glasses and while he did not allow any members of the press to try them on, it was clear that the devices were presenting him with information while he navigated the event.
The three key engineers from Google X Labs released the following statement on their blog to begin a dialog about the new techology:
“A group of us from Google[x] started Project Glass to build this kind of technology, one that helps you explore and share your world, putting you back in the moment. We’re sharing this information now because we want to start a conversation and learn from your valuable input. So we took a few design photos to show what this technology could look like and created a video to demonstrate what it might enable you to do.”
Naturally this announcement and video spawned a few humorous parodies that poke fun at some of the challenges one might encounter with this technology, including some directed at Google’s advertising-heavy revenue streams (cleverly and aptly titled “ADmented Reality”).
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