Marketing software round-up

Wordstream 150

WordStream, a provider of search marketing software and pay-per-click services, published the handy infographic above earlier this week.  Titled the “WordStream Internet Marketing 150” the list is a compilation of the top software and software-as-a-service providers “…currently doing business in 10 major business categories, including content marketing and blogging, conversion rate optimization, crowdsourcing, email marketing, marketing automation, pay-per-click (PPC) marketing, search engine optimization, social media management, video hosting and management, and web analytics.” 

Four criteria were used to select each of the 150:

  • Are market leaders in their category
  • Provide proven, innovative solutions to improve web marketing processes
  • Have strong reputations in their field
  • Offer tremendous value to individuals and businesses in helping them grow their businesses

Outside of a few questionable selections and glaring omissions the list is generally comprehensive and an excellent primer for anyone new to online marketing or even as a cheat sheet for the experienced marketer.

[Thanks Marcus]

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