There’s been an enormous amount of press given to Facebook these past few weeks – even more so than the normally copious volumes – due to the impending $100 billion initial public offering. However, even as investment bankers prepare to snap up their shares and subsequently dump them some hours or days later, some companies are beginning to break ranks from the social behemoth. GM announced today that it is cancelling a $10 million advertising campaign on Facebook, calling them “ineffective.” The automobile giant spends about $40 million a year although only a quarter of that went to advertising.
On the other hand, many global brands (and several of my customers) are sticking it out with Facebook. Take a look at some of their statistics in the tidy infographic below.